Dr. Groot · Beauty
Korean haircare routine
A curiosity-led routine with demonstration and reveal. Vertical video UGC content created by Bailey, Influenced by Bay.
UGC creator · Influenced by Bay
Content that feels real.
Creative that makes
people stop. — Bailey, the UGC creator behind Influenced by Bay (@influenced.by.bay).
I’m Bailey, the UGC and lifestyle content creator behind Influenced by Bay. I create short-form video that brands can use on TikTok, Instagram Reels, organic social, and paid ads — beauty, skincare, wellness, family, and everyday lifestyle.
UGC · LIFESTYLE
BEAUTY · FAMILY
BEAUTY · FAMILY
Authentic delivery.
Intentional creative.
Featured UGC work
Made to feel native.
Built to connect.
Featured UGC videos created by Bailey for beauty, skincare, wellness, family, and lifestyle brands. Tap any video to watch — sound stays off until you turn it on.
Swipe to explore
More UGC work
More ways Bailey brings products into real life.
About Bailey
Your product, in a story that feels worth watching.
Bailey is the UGC and lifestyle content creator behind Influenced by Bay, known on social as @influenced.by.bay.
She creates short-form vertical video that brands use on TikTok, Instagram Reels, organic social, and paid social advertising — product demonstrations, testimonial-style reviews, routines, unboxings, voiceover concepts, and lifestyle product photography. Her work pairs natural on-camera delivery and clean visuals with strong hooks, thoughtful product integration, and a sharp feel for what belongs in the feed.
Natural on-camera deliveryTrend-aware storytellingBrand-minded executionRelatable lifestyle perspective
Tell me about your product What I create
Creative built around
how people watch.
From first hook to final frame, every concept is shaped for the platform and your audience.
UGC video
Organic-feeling concepts built for TikTok, Reels, and paid social.
Product storytelling
Demonstrations, unboxings, routines, reviews, and natural integrations.
Performance creative
Hook-led problem–solution concepts, voiceovers, and testimonial-style ads.
Lifestyle imagery
Product photography and stills that feel at home in a social feed.
Creative lanes
Where I feel
most at home.
Try-ons, finds & routines
Beauty
Real moments, polished
Lifestyle
Warm, relatable stories
Family
Movement & self-care
Wellness
Brand collaborations
Trusted to bring
products to life.
YOUR BRAND, BEAUTIFULLY TOLD
Selected partnerships and campaign work available upon request.
Social content
More from
Bailey’s world.
Organic moments and partnership work from TikTok, selected to add depth without repeating the portfolio above.
Good to know
Questions brands
usually ask.
What type of UGC does Bailey create?
Bailey creates short-form vertical video content for brands — product demonstrations, routines, testimonial-style reviews, unboxings, problem–solution concepts, voiceover, and everyday lifestyle content across beauty, skincare, wellness, family, and home.
Does Bailey create content for TikTok and Instagram?
Yes. Every piece is filmed vertically and built for TikTok and Instagram Reels, and the same footage can be delivered for a brand's own channels.
Can brands use Bailey's content in paid advertising?
Yes. Bailey creates paid social creative, and usage rights for paid campaigns can be agreed on as part of the project.
Does Bailey create product demonstrations and testimonials?
Yes. Product demonstrations, honest review-style content, and testimonial-style ads are a core part of her work.
Does Bailey offer product photography?
Yes. She shoots lifestyle stills and product imagery that match the look of her video work.
How can a brand hire Bailey for a UGC campaign?
Send the details through the contact form on this page or email influenced.by.bay@gmail.com with your product, timeline, and the type of content you need.
Contact Bailey
Have a product
worth talking about?
Let’s create.
Interested in working with Bailey on UGC, lifestyle content, TikTok, Instagram Reels, or paid social creative? Share your brand, timeline, and what you’re dreaming up, and she’ll be in touch soon.
influenced.by.bay@gmail.com